March Madness of Marketing

Add these elements to your marketing brackets for a successful season   It’s time for March Madness. Lots of people have fun putting brackets together of college teams they support and have confidence in to do well in college basketball playoffs. We’re putting together a set of...

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How to rebrand effectively

New York City’s recent rebrand was in the news, and many people were unhappy with the update to Milton Glaser’s iconic “I heart NY” logo. It was changed to “We Heart NYC,” in a sans serif font that felt like a quick imitation of the...

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