March Madness of Marketing

Add these elements to your marketing brackets for a successful season   It’s time for March Madness. Lots of people have fun putting brackets together of college teams they support and have confidence in to do well in college basketball playoffs. We’re putting together a set of...

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Pumpkin spice memories

Pumpkin spice announcements? It must be autumn. At the end of August, coffee shops bring out their fall drinks. While the season does not officially start until Sept 21, many people see the release of all things pumpkin spice as the start of fall....

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AI in marketing

With Chat GPT and Bing AI making headlines, about how these systems can carry on full conversations, and create content, you may be considering where all of this fits into your marketing plan. While these software items can be helpful for understaffed teams and may...

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How to rebrand effectively

New York City’s recent rebrand was in the news, and many people were unhappy with the update to Milton Glaser’s iconic “I heart NY” logo. It was changed to “We Heart NYC,” in a sans serif font that felt like a quick imitation of the...

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