GOOGLE ADVERTISING
Google Ads serve as an online advertising platform enabling the promotion of your products or services across various online properties of Google, including its search engine, partner websites and YouTube.
To have your ads displayed on Google, you incur a fee, and the cost is determined through a process known as “bidding.” In essence, bidding is akin to an auction, where a business sets the maximum amount it is willing to pay for each click on its ads.
Top 4 Benefits of using Google advertisement
-> Visibility: Since these are paid advertisements and not organic results so even if your website does not rank on the first page of Google’s search results, it doesn’t matter. Google will ensure that your advertisement gets seen immediately to user’s by displaying these ads in the sponsored category on top of organic results display.
-> Targeting: Google ads offer precise targeting options. You can choose specific age groups, interests and geographic areas.
-> Pay Per Click: The pricing model of Google Ads is PPC i.e. pay-per-click, which means you are only charged when a user clicks on your ad.
-> Easy Tracking of Results: Google Ads offer a comprehensive tracking system. You can view various metrics ranging from views and clicks to conversion rates, add to carts etc.
Choosing The Right Ad!
There are different types of Google Ads, each will help you achieve a different goal. Below is a list of the types of Google Ads and what are they best used for:
1. Search Ads: They appear on Google’s search engine results pages (SERPs) when users search for specific keywords and are best for advertising in competitive spaces related to targeted keywords.
2. Display Ads: They are visual ads that appear on websites, apps, and other digital platforms that have partnered with Google to host ads. These are best for building awareness to new markets.
3. Shopping Ads: They showcase products directly in the search results with an image, price, and store name. They appear when users search for specific products on Google. They are best for selling physical products and are also included in Google Merchant Center.
4. Video Ads: These are advertisements that appear on YouTube. They are best for promoting video content or reaching highly engaged users with dynamic video ads.
5. App Ads: They help you get your mobile application in front of the right audience. They can appear in multiple locations across Google’s ecosystem, including its search engine, Google Play Store, YouTube, and the Google Display Network. They are best for promoting an existing app or a forthcoming app (Android only).
6. Discovery Ads: They appear in Google Discover feed, YouTube homepage, Watch Next feeds, Gmail Promotion and Social tabs and are best for targeting purchase-ready users with visually oriented automated ads.
7. Performance Max: They appear on all Google advertising channels and are best for advertisers to access all of their Google Ads inventory from a single campaign.
8. Smart Ads: They are best for executing goal-centric campaigns that prioritize goals rather than advertising channels and they appear on Google SERP, Maps, YouTube, Gmail, and search partner sites.
If you find this list a bit too over whelming, do not worry! We are here to help you choose the right ad type, select a budget, optimize & track your campaigns, and generate results for you in no time!