AI in marketing
With Chat GPT and Bing AI making headlines, about how these systems can carry on full conversations, and create content, you may be considering where all of this fits into your marketing plan. While these software items can be helpful for understaffed teams and may be fun to play with, there’s still a big difference in the authentic feeling one can get from hiring a person versus using a computer. AI can cut the time needed to complete a task, but for some responsibilities, painting, taking pictures, speaking, or writing, using humans brings more personality to a piece than a robot. A combination of both, using AI as needed, is the recipe for success in the world of communication.
Less connection with the audience
Sure, using artificial intelligence can save you time and the need to hire a person. Chatbots can put together pieces of writing, or create a piece of art. They cannot, however, understand everything humans can, like emotion or more abstract ideas that make good content into something great. AI can only go as far as the algorithm its programmer created in terms of motion. More complex themes and feelings may not be able to be conveyed in the way they would using trained marketing content professionals who fully understand their audience and have the capacity for human empathy.
Room for error
Another concern with AI for marketing is misinformation. A person will still be needed to fact-check information or statistics, as it has been shown that the tools have been used at times to deliver false information. If the content is not checked by a human being for accuracy, untrue information can lower the community’s trust in a service.
Using a combination of AI, human resources
There are many things that AI can do to make our lives easier. It should not be seen as a replacement for writers, graphic designers, photographers, or artists, but for some of these roles, can serve as more of an assistant. Resources like Grammarly, which has been around for a while, can act as more of a “writing enhancer,” polishing up spelling, grammar, and punctuation.” AI storage can help companies stay more organized, and predictive analytics can help you most effectively reach your audience.
To learn more on how SEO is leveraging AI click here
Stephanie Sokol
Digital Content Manager