From Black Friday to Cyber Monday and the weeks leading up to Christmas and Boxing Day, the holidays are a big time for marketing. Take advantage of this time of year by offering sales and drawing in new customers. Use the holiday season to celebrate your products and plan events or campaigns around your product or service to get your target audience in the holiday spirit.
Run promotions and schedule posts around special sales
There are so many opportunities around the holiday to jump on the deal train. Plan out sales or product releases around days like Black Friday and Cyber Monday to draw in customers. Since people will be looking for gifts every day over the next few months, any day in November and December provides a unique opportunity to make additional sales and gain new customers.
Show you customers gratitude
From holiday sales, to special discounts and celebrations for new product launches, the holidays are a great time to say thank you to your customers for their loyalty and interest in your product or service. Use language centered around the themes of the holidays in your email newsletters and marketing materials. Consider giving special holiday offers to your most dedicated customers, or draw in new ones with festive promotions.
Work with influencers
Bloggers, bloggers, and social media influencers reach people you may not, so finding one to work with around the holidays can help get more attention on your product or service. They can help potential customers get excited and interested in your product. Think of influencers as online product placement on social media, a place that people visit multiple times a day. Seeing someone else share your product or service may spark an interest that would not have otherwise been there.
Host a giveaway
The holidays are a time to give gifts, so it’s the perfect time to host a giveaway on social media or through your website. Whether you want to offer the chance at a free product or give away a gift card so followers can choose their own present, giveaways provide a unique opportunity for growth and visibility in digital marketing. Utilizing hashtags on social media for the giveaway can draw more people in, but comments on a post made during giveaways increase visibility
