Learning and using search engine optimization online makes a huge difference on the reach your online posts have. A few simple steps can bring many more eyes to your company’s content. Using keywords, separating article sections with subheads, and putting in effort to draw your reader in will all make a big difference when it comes to your business standing out online. Master the algorithm using SEO best practices.

Keywords are key

One of the most important parts of a good post is using a unique keyword and running it in the first paragraph of an article or blog post. Doing this helps search engines pick up your piece and get it to your desired audience.

Choose keywords that are both straightforward and describe your brand accurately. Think about what your customer might be searching for. Do some research to see what other companies like yours that are doing well online are using as their keywords. Also, don’t underestimate the importance of long-tail keywords. Though they won’t yield as wide of a reach, using a three to five word phrase can bring the right people to your website who are seeking specifically what you are offering. And these searches tend to stand out more, since getting more specific gives people exactly what they are seeking, rather than a saturated search.

Break things up with subheads

Whether it’s within an article or on a page, do research when deciding what to name different sections on your website. This helps the reader more easily browse on your website by organizing the information in easy-to-digest bites of text. It also makes your website more accessible to those who may not be able to see clearly – they can have the text read aloud and it will be clearer with subheads.

Having subtopics on your website and in your online writing also makes it easier for search engines to understand and organize your text to deliver to prospective customers. Use three to six words for each subhead. The keywords come back into play here. Using your strong keywords in subheads can further drive traffic to your website.

Crosslinking within your website

Adding crosslinks is another important part of search engine optimization. Links help drive traffic to your website. When you link within your website, you’ll get eyes on other related posts, helping your overall views grow. External links are also important, as they will be picked up by search engines and move your website up higher in people’s searches.

Hyperlinks should be used on small phrases of one to two words. Cite to information to back up your writing, or a similar article within your website that readers may be interested in.